South Aegean

Rhodes tourism-flow project wins approval for Mediterranean expansion

TOURISMO enters Interreg Euro-MED's Transfer Phase after a successful visitor-monitoring pilot in Rhodes' Medieval City.

TOURISMO enters Interreg Euro-MED's Transfer Phase after a successful visitor-monitoring pilot in Rhodes' Medieval City.

Rhodes tourism-flow project wins approval for Mediterranean expansion

The South Aegean Region's development company, Energeiaki SA, is using the successful pilot in Rhodes' Medieval City to lead the transfer of innovative, sustainable visitor-flow management solutions to other Mediterranean areas.

TOURISMO — TOURism Innovative and Sustainable Management of flOws — has officially been approved for the Interreg Euro-MED programme's Transfer Phase.

The approval recognises the quality, reliability and effectiveness of results developed in previous years and opens the way for their use in new Mediterranean destinations.

Energeiaki SA's pilot in Rhodes' Medieval City played a key role. Smart visitor-counting sensors and a real-time data-analysis platform created an integrated system that helps authorities manage visitors, reduce congestion, protect cultural heritage and make decisions based on reliable evidence.

The pilot's success, together with the other partners' results, contributed significantly to approval of the next phase.

The announcement follows the project's final conference in Valletta, Malta, on 9 June 2026. Representatives of public authorities, universities, research institutes, technology organisations and tourism bodies from across the Mediterranean attended.

The conference presented pilot results, highlighted the value of cross-border cooperation and confirmed that the solutions were sufficiently mature for transfer to new destinations.

As lead partner, Energeiaki SA played a decisive role in coordinating TOURISMO and planning the next phase. The aim is to share the expertise, digital tools and innovative practices developed during implementation with new Mediterranean regions.

During the Transfer Phase, partners will work with regions in Portugal, France and Bosnia and Herzegovina. They will transfer tested approaches to monitoring and managing tourism flows, using real-time data, strengthening evidence-based decisions and developing more resilient, sustainable tourism-management models.

The transition marks a new chapter, giving TOURISMO's results wider European reach as a model for sustainable destination-management policies.

It also strengthens cooperation and knowledge-sharing between Mediterranean regions in pursuit of smarter, more resilient and sustainable tourism.

The South Aegean Region and Energeiaki SA say the approval confirms their leading role in designing and implementing European initiatives that help shape the future of Mediterranean destinations.

Further information: https://tourismo.interreg-euro-med.eu/ and https://readsa.gr/

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