The South Aegean Region has visited the heart of India's tourism market in recent days, aiming to strengthen and broaden its presence in one of the fastest-growing international markets.
As part of its international tourism promotion strategy, the region organised targeted activities and meetings in India to build lasting partnerships and increase visitor flows to its islands.
Working with the Greek National Tourism Organisation, the Greek Embassy in New Delhi and airline IndiGo, it held a special event at the embassy attended by 50 leading Indian travel agents and media representatives. The presentation highlighted the distinctive destinations of the South Aegean and their strengths.
Deputy Regional Governor for Culture Christos Michalakis delivered the presentation on behalf of South Aegean Regional Governor Giorgos Hatzimarkos.
The initiative also included a meeting with Indian politician and upper-house member Yerram Venkata Subba Reddy. Michalakis proposed cultural exchanges to create meaningful connections between the two cultures as well as their tourism markets.
“Through initiatives like these, we substantially strengthen the ties between two of the world's oldest civilisations, building partnerships that extend beyond tourism to culture and shared values,” Michalakis said.
Michalakis will also represent the South Aegean Region at OTM Mumbai, described as Asia's leading travel exhibition, with a programme of targeted industry contacts and meetings.
The regional governor's decision to organise these activities immediately after IndiGo launched its new direct flights to Athens forms part of a comprehensive strategy to strengthen the South Aegean's position in India's rapidly expanding tourism market.
